Benefits of the Internet

Interested in learning what you can do to develop an effective online presence that increases your law firm’s visibility and attracts clients?

Contact me to schedule a free ½ hour lawyer marketing consultation in your office or on the phone.

Learn More about the Benefit of Lawyer Marketing Online

I’m Andy Rogers, Senior Internet Marketing Consultant with Thomson-FindLaw here in California. Every day I talk with attorneys across the Inland Empire about their marketing strategies and how the Internet can play a key role in reaching the kind of clients they want to reach.

I find that lawyers who are considering online legal marketing for the first time, or who are considering a major investment in Internet marketing, have similar concerns or objections.

Does one of these descriptions fit you?

Skeptics

These lawyers are doubtful that the Internet can attract clients. Perhaps they had a Web site in the past that didn’t get the results they wanted. Perhaps their particular area of legal practice is so specialized they don’t believe they can attract the right kind of clients with lawyer marketing on the Web.

If you’re waiting on a verdict until all the evidence is in, ask me for:

• Examples of results that FindLaw and I have personally gotten for law firms like yours.
• An explanation of the three keys to Internet success that may account for a past Web site’s poor performance.
• A review of the Internet market for your type of law practice in the Riverside County / San Bernardino / Orange County / Palm Springs area.

Old School

It wasn’t long ago that law firm advertising was frowned upon. Law Firms that are well established in the community often have concerns that online lawyer marketing will damage the image of their firm, may look undignified, or may violate California Bar Association Ethics Codes.

When appearances matter, ask me for:

• Examples of tone and style used by established firms in your legal specialty area. At FindLaw, we provide custom content and custom design to ensure our clients’ Web presence is consistent with the “brand” of their law firm and with legal ethics codes.

Busy Law Firms

Some law firms are so successful in their legal niche that they don’t see the advantage that a professional law firm Web site can give them in the marketplace... besides, they’re far too busy to deal with Web content.

If you’re so busy succeeding today that you think you don’t have time for tomorrow, ask me about:

• FindLaw’s streamlined process for writing and designing specialized law firm Web sites with minimum input and effort from you.
• Examples of other very successful law firms like yours who have a Web presence not to attract more business, but to maintain their visibility and confirm their superiority in the legal marketplace.
• Examples of other highly successful firms who have drastically reduced the amount of money they pay in referral fees by getting cases direct.

Over Achievers

Attorneys who have been successful at everything they’ve put their mind to sometimes choose to tackle the project of building a law firm Web site on their own. After all, how hard can it be to write a law firm marketing Web site after the arduous journey of law school?

If you’re thinking of going it on your own, ask yourself:

• How much time are you willing to devote to pulling together all the pieces that make an effective law firm Web site: search engine research, design, writing, development, and maintenance?
• Are you prepared to think from a prospective client’s point of view, not a lawyer’s point of view? Marketing copywriting is an art form, and writing for the Web is a dialect of its very own.
• Finally, ask yourself this: Don’t you have more important things to do? After all, you’re a lawyer.

I’m not here to persuade you—I’m here to inform you.

You know your law firm and your business. I know the Internet, and particularly how to make it work for attorneys.

I will provide you with all the information you need to make a well-reasoned decision about whether you need a Web site, a legal directory product, an online advertising spot, or no product at all.

You may or may not choose to work with me or with FindLaw, but you will have a clearer understanding of the actions you can take to build a greater Internet presence for your law firm. You have nothing to lose by contacting my office to schedule a free online marketing consultation.