Web site Design that Attracts and Retains ViewersDoes Your Law Firm Web site Have Curb Appeal?Design is the second essential component of Web site effectiveness and FindLaw has built a reputation for design excellence. In fact, in the last two years, members of the FindLaw design team won four WebAwards, including the top award for best law firm Web site, and four Webby Awards (two in '06 )! If search engine optimization is the roadmap that brings prospective clients to your Internet law firm door, it’s stand-out Web design that gets those clients to come in and have a look around. Combine that with informative, catchy legal marketing copywriting and you’ve got a winning combination that converts interested viewers into clients who pick up the phone to call a lawyer. Which one of these would you rather read?The 3 Second RuleTHREE SECONDS – that’s about how long it takes for people to decide if they want to stay on your Web site. In three seconds, your law firm Web design must:
People often ask me if there is some specific combination of colors and features that are “best” for engaging prospective clients. There is no one, simple answer to that. Law firm Web design is subjective in some ways. You might like blue, I might like brown. What’s not subjective is the purpose of design: to get your potential client to stay on your Web site long enough to learn why they should hire you as their attorney. It’s important that your law firm Web presence reflect you and your firm. You spent a great deal of money making your office look just right. Your Web site is your online law firm, open 24/7, always communicating a message about your attorneys and your firm. What Message is Your Law Firm Web Design Conveying about You?When you work with Findlaw, you have a dedicated team of professionals working on your site, each devoted exclusively to what they do best. Our Web designers are experienced in Web design. It’s the only thing they do. They don’t write Web content sometimes, do search engine research sometimes, and sell Web sites to attorneys sometimes. The ONLY thing that they do is law firm Web design! It’s just another example of FOCUS—the kind of focus that gets results for our clients… the kind of focus that has made FindLaw the premiere Web design provider to the American legal community. Contact me to find out about the FindLaw team and the resources that we can devote to helping you increase your online visibility in your geographic area and legal niche, while raising the bar in law firm Web site design excellence in your area. |
Designing Your Website
