Legal Directory Listings

Getting Listed in Directories Where Your Clients Look for Lawyers

The FindLaw Legal Directory and Directory Products

There are only two ways to find an attorney online if you don’t know the attorney already:

• Search for a lawyer using a search engine, such as Google, Yahoo, and MSN, or
• Use a legal directory, such as FindLaw.com.

When working with clients to develop a law firm marketing plan, my goal is to have them show up prominently on organic searches in the most widely used search engines. But to truly dominate the Internet for your market, your law firm and attorneys must also show up prominently in highly trafficked legal directories as well.

Whether you ultimately work with me or not, I am happy to show you which are the best directories and which are not. As a senior Internet marketing consultant representing FindLaw exclusively, I can only sell you listings in the FindLaw directory, but I will advise you which ones I would buy as part of a comprehensive law firm marketing plan.

FindLaw.Com has the most Web traffic of any online legal directory, with more than 4 million unique visitors every month. In 2005, FindLaw drove more than $19.5 billion in business to attorneys and law firms. Give me a call at 951-283-3885 to find out more about how your law firm can use the FindLaw directory to best advantage.

The Role of the Legal Directory in Your Law Firm Marketing Plan

Like pay-per-click, a legal directory shouldn’t be your only marketing strategy. But it should be one part of a larger lawyer marketing strategy that includes a Web site to ensure that your law firm dominates the Internet in your geographic area for your legal niche.

There are differences between general search engine clients and those clients who come to your law firm through a legal directory search. A legal directory listing provides different opportunities, at different costs. There are 5 or 6 legal directories that may be valuable for your law firm. If you can only afford only one legal directory, though, FindLaw offers the best value for your marketing dollar and I can show you why.

When it comes to putting together a comprehensive marketing plan for attorneys seeking greater Web visibility, you can count on me to steer you in the direction of results.

Contact me to learn more. I offer a free ½-hour Internet marketing consultation for interested attorneys and law firms.