Measuring Your Success with Online Lawyer MarketingMy marketing and business background tells me that any expenditure you make on marketing should be analyzed by its Return on Investment (ROI). Simply stated, if you can buy a 5 dollar bill for 1 dollar, how many 5 dollar bills would you like to buy? Too many attorneys look at a law firm Web site as an expense instead of looking at it as the money-making opportunity it truly is. With an effective, well-written, beautifully designed law firm Web site and the right mix of additional lawyer marketing products, your investment should pay for itself five to seven times over. Clearly, you want to keep close tabs on how this investment is doing for you. All FindLaw attorney Web sites include a reporting system, powered by industry leader WebSideStory. This state-of-the-art online traffic reporting system enables you to track the number of people who have come to your site and how they arrived there. This information is available to you 24/7. Additionally, as your law firm marketing consultant, I prepare custom reports for my clients—monthly, quarterly, whatever frequency makes the most sense for you. I can tell you:
Getting some unusual traffic? Let’s take a look at the search engine marketing goals they want to achieve when they establish a Web presence. Web traffic is not always the most important goal. You will need determine for yourself how to measure whether your other goals are being met. Every Web site is a work of art, as much as it is a work of technical expertise. As your Web marketing consultant, I make it my business to know what’s getting searched throughout the Southern California legal market. And I stay on top of results for my clients. Contact me for a complimentary review of your current online marketing results. I can give you a good idea of the kind of results you should be getting and how FindLaw may be able to provide you with Internet marketing solutions that draw targeted traffic to your law firm. |
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