Criminal Defense Law

Building a Legal Web Presence for your Criminal Defense Law Firm

The competition for criminal defense work in the Inland Empire is intense. That makes it even more important to:

• Understand the kind of clients and cases you want to attract and to focus your Web site on those clients.
• Ensure your law firm Web site is search engine optimized in order to break into the first page of organic search engine results.
• Have a personalized Web design and Web content that truly makes your firm stand out and clearly identifies your strengths as a criminal defense lawyer.

In my role as your FindLaw law firm marketing consultant, I am continually watching the competition, both in the area where my clients operate and nationally. I watch several hundred attorney Web sites to stay on top of trends and to ensure my clients maintain their competitiveness in the online legal market. I can advise you on strategies that work, and marketing messages that don’t.

Contact me to learn more about online law firm marketing for criminal defense law firms in our area.

Focused Content Attracts the Clients You Want

You may be a great criminal defense attorney with years of experience, a winning attitude, and a win-loss record that proves it, but if people haven’t heard of you, you’re going to be working hard to attract new clients.

When you begin to develop a Web presence for your criminal defense law firm, focus your thoughts and answer a few questions for yourself (and your clients):

• What makes you and your law firm different from the criminal defense lawyer down the street?
• What are your strengths?
• What kinds of cases do you handle well?
• What types of cases do you really enjoy and want to get more of? (Don’t advertise for cases you don’t want. You’ll still get calls for all types of criminal defense work, but advertising for the cases you want will get more of that type of business.)

Let’s look at the results you need, too.

• How many cases do you need in order for your investment in a Web site to be a success?
• What about the value of those cases? How many quick but lower value cases do you need in order to keep the doors open and how many longer-term, high-value cases do you want in a year?

It’s not about working hard; it’s about working smart. Spend your time in court, not beating the bush for new clients. Online law firm marketing brings qualified, interested clients to your door with minimal effort and maximum results.

Contact me to discuss an integrated law firm marketing plan for your criminal defense practice in San Bernardino County, Riverside County, Orange County, Los Angeles County, or Palm Springs, California.