Employment Law

Building a Legal Web Presence for Your California Employment Law Firm

California is an at-will employment state. Most California employees know that, but really have no idea what that means. It’s common for people to think they’ve got a lawsuit if they’ve been fired. As we know, most don’t.

On the other hand, there certainly are industry sectors that are rife with abuse and violations of employee’s rights. Those injured employees know something has gone wrong, feel they’ve been treated unfairly, but may know nothing of the laws that protect them. They have every right to sue and need to be educated about their rights—and encouraged to find legal remedies.

An effective California employment law Web site is likely to have an educational component, as well as a motivational component. By educating your prospective clients, you may weed out frivolous cases before they call you, and you may attract good cases that can bring substantial business in the door.

As a Senior Internet marketing consultant with FindLaw, I can help you position your California employment law firm to make best use the focus that online marketing provides so your firm can dominate the California employment law market.

Contact me to learn more about online lawyer marketing for employment law firms in Orange County, Riverside County, Los Angeles County, San Bernardino County and Palm Springs, including:

• Search engine optimization to ensure your Web site is found by your prospective clients so your investment can achieve the goals you had in mind.
• A law firm Web design that communicates the professionalism of your firm and your success in effective representation.

Don Featherstone

www.featherstone-law.com

Bononi Law Group

www.bononilawgroup.com

Compelling Design and Persuasive Content Draws Clients to You

Before you start developing a Web site to market your employment attorneys and your law firm, take a few moments to focus on the kind of business you’d like to attract:

• Do you want to represent employees? Employers? Both? These can be mutually exclusive audiences. I can help you develop a strategy that reaches both without marginalizing one or the other.
• Are there any specific industries in your area that are causing problems? Do you want to appeal specifically to the parties involved?

Your employment law Web site is a marketing investment. What results do you need to see?

• What kind of volume do you need to achieve?
• How will you track inquiries from your Web site? Our reporting software tracks emails that come from your site.

It’s not about working hard; it’s about working smart. Online law firm marketing brings qualified, interested clients to your door with minimal effort upfront and maximum results.

Contact me to discuss an Internet marketing strategy for your Southern California employment law firm.