Immigration Law

Building a Legal Web Presence for your Immigration Law Firm

In the Inland Empire area of California, the opportunity to build an immigration law practice is tremendous. Riverside County, San Bernardino County, Los Angeles County, Orange County, and Palm Springs are destination points for many types of immigrants, including business professionals who can command significant income in America.

Whether you’re developing a comprehensive immigration law practice processing everything from investor visas to fiancé visas, providing consulate assistance and deportation defense, or you’re appealing specifically to HR departments who need help with H1B visas, a professional Web presence is key to getting the clients you’re looking for.

As an Internet law firm marketing consultant with FindLaw, I can help you get ahead and stay ahead of the competition with advice on online marketing strategies that will allow you to dominate the immigration law market.

Contact me to learn more about online law firm marketing for family immigration, work immigration, investment immigration, and immigrant defense in Southern California, including:

• Ensuring your law firm Web site is found in the search engines so your investment yields results.
• Effective use of Web design principles to let your clients know as soon as they see your law firm Web site that you handle immigration issues—even if your clients don’t speak English well.

Richard Bracken

www.richardbracken.com

Clear and understandable marketing messages written specifically for your clients (and available in Spanish if you’re clients are Hispanic / Latino).

Attractive Design and Clear Content Draws Clients to You

Before you start developing a Web site for your immigration law firm, take some time to focus on the kinds of clients—and the kind of results—you’d like to attract with your Web presence. Focus on your strengths:

• Do you thrive on the challenge of difficult cases, like deportation defense?
• Are you interested in partnering with criminal defense attorneys to ensure a client’s immigration status isn’t compromised by an inappropriate defense? Or will you do criminal defense work yourself?
• Does your sophisticated use of technology allow you to handle clients worldwide?
• Do you have in-depth knowledge of certain areas of the globe? Do you speak the language? Offer interpretation services?
• Do you have business knowledge that gives you an edge in advising people seeking investment opportunities in the U.S. under treaty trader or treaty investor status?

Your immigration Web site is a marketing investment. What results do you need to see?

• Is there a balance you want to achieve between individual clients and corporate clients?
• Can you use your Web site to work more efficiently? Ask me about customizable forms and FirmSite, a secure, online collaborative workspace that allows you to organize and share information with your clients.

It’s not about working hard; it’s about working smart. Even those clients with minimal command of English will access the Web or will have friends who search the Web for them looking for legal help. You need to be there when they do. Contact me to discuss an Internet marketing strategy for your immigration law firm.